Subaru UK managing director Paul Tunnicliffe has admitted that the 2,800 cars it sold last year is poor – but insists that it’s not trying to rival mainstream manufacturers.
Speaking at the launch of the fifth-generation Outback, Tunnicliffe said: “Don’t take away from these figures that Subaru is irrelevant. For certain people, Subaru is very relevant.
“Don’t compare the Outback to rivals such as the Qashqai. We’re not trying to be mainstream. OK, it’s not great selling less than 3,000 cars a year, but at least we’re heading in the right direction.”
The manufacturer saw an increase in UK sales by 23% in 2014 over 2013, despite sales Europe-wide seeing a small decline.
It blames poor sales over recent years on an unfavourable exchange rate with the Japanese YEN, but now it’s able to pass on reductions to customers as the economy stabilises.
Tunnicliffe previously said: “These results are encouraging for Subaru UK – it’s great to see model launches and recent price cuts helping us back to sustainable growth. The launch of the new Outback this Spring will put us in an even stronger position for solid growth in future, and the ongoing expansion of our UK dealer network will help us achieve this goal.”
The new Subaru Outback will start at £27,995 when it goes on sale in April 2015. The manufacturer says that it’ll appeal to buyers who want something a little different to other premium crossovers, with the safety and reliability the Subaru badge offers.