The Spiaggina 58 is the latest special in a long line of bespoke 500s. The models appeal clearly isn’t waining even in its 11th year in production.
If you google “La Dolce Vita” a few things come up. First, the cult classic movie from 1961 and second, the phrase born of the film’s name that it cemented, meaning something like “The good life, full of pleasure and indulgence” or, literally translated from Italian: “the sweet life”.
That’s exactly what this charming new Fiat 500 special edition wishes to embody, along with celebrating a couple of anniversaries and the era in which the original cultivated its icon. The new Spiaggina 58 celebrates both the 60th anniversary of the first 500 special – the Jolly Spiaggina – and the year of that special’s birth.
This 1,958-limited production run car is packed with distinctive details that mark it out as a Spiaggina 58.
First and foremost, that exclusive colour – Volare Blue. Fiat describes it as “a name and colour that takes us straight back to 1958, to the Sanremo Festival of that year, when a young Domenico Modugno teamed up with Johnny Dorelli to give the first public performance of “Nel blu dipinto di blu”, the famous song also known as Volare”.
As well as the colour and the “white belt liner”, you’ll notice the ultra-cool retro wheels and Fiat badging, along with the convertible-only configuration and two-tone cabin.
While the production special edition joins a host of different 500 specials and specifications, the show car – developed by Garage Italia and Pininfarina – goes even further to capture the spirit of the original Spiaggina Jolly spirit. A roll hoop, folding tailgate and decking evoke the original Spiaggina “Beach Buggy” build by Carrozzeria Ghia.
Whether customers will be rallying their Spiaggina 58 500Cs across sun-blasted sandy beaches this summer remains to be seen. Regardless, the new special serves as a pleasant reminder of the rich heritage and cultural significance of the original model.
A heart-over-head buy, perhaps, but then the modern 500 has always majored on fashion and coolness, so what harm is there in yet another romanticised special edition? La Dolce Vita indeed.