Nearly 10% admit to have taken a selfie while driving in the past month. It rises to 15% of 18-24 year olds and, proving that older drivers know no better, goes up again to 19% of 25-35 year olds.
There’s a clear gender gap too: 5% of women admit to it, compared to 12% of men.
Younger drivers are keener on using Skype or FaceTime, though: 16% admit to it, double the still-worrying national average in the IAM poll of 500 drivers.
7% of drivers have even watched videos or streamed catch-up TV while on the road…
IAM CEO Sarah Sillars said: “It’s shocking to see new trends like taking selfies and making video calls becoming common practice.
“Safe driving is everyone’s responsibility and more must be done to catch drivers using these devices dangerously by increasing the fines and points for smartphone and tablet use at the wheel – there is simply no excuse.”
She is now calling for a national campaign to make smartphone use behind the wheel as socially unacceptable as drink-driving.
Sillars is also keen to rectify another worrying trend: despite such growth in more dangerous ways of using smartphones while driving, prosecutions for mobile phone use behind the wheel fell 40% in 2014.
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