SEAT has launched a special edition of its popular Mii city car – and it’s aimed directly at “confident, independent, active young women who are really going places”.
Revealed at last night’s #FashFest London Fashion Week event, the Mii by Cosmopolitan is the culmination of 18 months of work between SEAT and the magazine’s global creative team.
Buyers get a choice of two colours: a pearlescent purple colour named Violetto, and a more conventional Candy White.
Jewelled, bi-colour alloys “offer a surprise sparkle”, and even its headlights have an ‘eyeliner’ shape – emphasised in the same way as make-up highlights the eye.
The door mirrors are finished in a champagne colour – a theme that’s continued inside, with splashes of champagne on the air vents, infotainment system surrounds and in the upholstery stitching. The seats are finished in purple Alcantara, while the ceiling is finished in dark tones – “providing a sense of glamour”, says the car manufacturer.
The Cosmo special edition is powered by the Mii’s more potent 75hp 1.0-litre petrol engine, returning 64.2mpg and emitting 102g/km CO2.
“Cosmopolitan is the biggest, most powerful young women’s brand in the world, engaging and inspiring our readers to achieve the fun, fearless lives they want,” explains Hearst Magazine’s senior vice president and editorial director, Kim St. Clair Bodden.
“It has been incredibly rewarding to work with SEAT, our global editors and readers to design a car with all the bells and whistles that really personalise the driving experience.”
Standard kit includes SEAT’s hill-hold control ,while the options list includes a 300-watt sound system and parking sensors. An app can also be downloaded, allowing drivers to control the Mii’s infotainment system through their smartphone.
“The Mii by Cosmopolitan is a car built for and co-created by women who want the time they spend behind the wheel to be as engaging and exciting as every other facet of their busy, fun, fearless lives,” a statement by SEAT adds.
Prices of the SEAT Mii by Cosmopolitan are yet to be announced.