Reviving a name first used back in 1949, the new Rolls-Royce Dawn was announced at the firm’s annual dealer conference for its 130 global retailers in Los Angeles, California this week.
“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,” said Torsten Mueller-Oetvoes, Rolls-Royce CEO.
More cryptically, he continued: “Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine.
“It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.”
Early indications are that the Dawn will be an open-top version of the wonderful Rolls-Royce Wraith, but be rather less rare than the original Dawn: just 28 cars were built between 1950-1954, all bespoke-built for super-rich customers.
The first Rolls-Royce with a factory-built body, the original Dawn today commands eye-watering prices when sold at auctions. Although still expensive – the new Dawn is likely to cost well over £200,000 – at least the second-generation model will be a little more accessible…
Expect to see more news on the new Rolls-Royce Dawn later in 2015, with a possible launch scheduled for the LA Motor Show in September.