Rolls-Royce has announced today that its new ‘high-sided vehicle’ will be badged the Cullinan.
This doesn’t come as a huge surprise, as the forthcoming Rolls has been dubbed the Cullinan for years now. Even Rolls-Royce itself has previously referred to it as ‘Project Cullinan’.
Whatever – the reveal is edging slowly closer. It’s three years since Rolls-Royce announced it was working on a ‘high-sided car’ (why can’t we call it an SUV?), and we’ll finally see it in the metal at next month’s Geneva Motor Show.
“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” explained Rolls-Royce CEO Torsten Müller-Ötvös. “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”
The Cullinan will share a scaleable aluminium spaceframe with the new Rolls-Royce Phantom. In preparation for the new SUV (sorry, HSV), Rolls-Royce is priming its Goodwood factory. The Cullinan is expected to boost the firm’s global sales to around 7,000 a year – up from 4,011 in 2016.
Along with the latest announcement about the Cullinan name, the brand has revealed a series of new teaser shots. In them, we can clearly see the brand’s trademark radiator grille, slightly boxy dimensions and backwards-opening ‘coach doors’ like other models in the range. Oh, and it’s huge – more than 5.5 metres long, reportedly, and there’s even talk of a long-wheelbase version.
Power will come from the brand’s tried-and-tested V12 petrol engine, plus a hybrid version is mooted for further down the line. Air suspension will provide a comfortable ride and, in a first for the brand, the Cullinan will feature a four-wheel-drive powertrain.
Prices are yet to be announced, but we doubt you’re going to get any change from £300,000.