Renault is launching a social media campaign to reveal its new C-segment SUV, which will be named Kadjar.
The manufacturer says “Kad” is inspired by “quad,” while “jar” comes from “the French words ‘agile’ and ‘jaillir’ representing agility and suddenly emerging from somewhere.”
Apparently the “sound and spelling of the name have an exotic feel” while “the initial letter ‘K’ is indicative of the model’s robustness.”
Renault says it’ll ramp up its game on social media as it drip-feeds information on the new crossover, which will sit above the Captur in its range.
Pictures and more information are expected to be released on 2 February 2015.