The three-year partnership will see RAC patrols visit Scout Groups to teach road safety, focusing on campaigns such as how to be road smart in the 21st century and in-car safety.
The RAC road safety campaign will be combined with the Scouts’ road safety programme; the RAC will sponsor the Cub Scouts’ Road Safety activity badge, fronted by the Horace mascot, as part of this association.
The RAC has also created a Road Safety Awareness Charity, with the aim of raising enough funds to give every Cub Scout in Britain a high-visibility vest by 2018.
RAC road safety champion Jacqui Thompson said: “This a fantastic opportunity to engage and work with young people across the UK to raise awareness of road safety and to equip them with the skills to be road smart and develop as responsible and safe road users.
“Together with The Scout Association and the Department for Transport’s THINK! Campaign, we can reach drivers and other road users too with responsible and safe driving messages – and bring the number of children killed on UK roads to zero.”
Alarmingly, 2,082 children were killed or seriously injured on UK roads in 2014. Deaths were up 10% and serious injuries were up 5% – the first annual rise in nearly 30 years.
Road safety minister Andrew Jones MP helped Horace and Cub Scouts from the 8th Marylebone Scout Pack launch the new partnership at the Abbey Road zebra crossing.
“I welcome the new partnership between the RAC and The Scout Association,” he said.
“Everyone should know the rules of the road and the new road safety badge is a great step towards getting young people interested in helping themselves, and others, stay safe.”