Peugeot, Citroen and posh DS have launched a used car sales programme called PSA Direct, selling its ex-management cars from a central vehicle pool to nationwide used car buyers.
The cars will be promoted on Auto Trader. If one takes a customer’s fancy, the car will be delivered to their preferred dealer within five days; buyers can make the enquiry either by email or telephone.
There is no obligation to buy, stresses PSA Direct. Organising it this way simply allows dealers to tap into a far broader range of specifications and engines, so customers can better hone their ‘new’ used car.
All cars will have at least two years’ warranty and roadside assistance – and so proud is PSA Direct of its preparations standards, all cars will come with a “tamper-proof Direct hologram to denote authenticity”.
The cars are described as Groupe PSA management cars and ex-employee scheme cars, and it’s the first time this desirable pool of nearly-new cars have been made available to the public in such large numbers.
The scheme was piloted in 2017, successfully, adds used car retail sales boss Peter Jackson at Groupe PSA. It “brings new levels of choice and convenience for our customers, combining the efficiency of online retail with the personal touch of a face-to-face appointment with our dealers.”
It makes buying a car less stressful for digitally native customers, and demonstrates PSA’s commitment to its dealers “during a period of high demand… [which will] bolster their geographical competitiveness”.