Prices for the new Ford Focus range will start at the same £13,995 level as today’s car – and although core models will see price increases, range-topping versions will cost less than their current equivalents when deliveries begin in November.
The £13,995 car is Ford’s entry-grade Studio spec, using the aged 85hp 1.6-litre engine; few people actually buy this baseline model though, meaning the effective entry-level price is actually £17,295 for the low-CO2 1.0 EcoBoost 100 Style. This is £400 more than today’s equivalent Edge model.
The popular Zetec trim is also £400 more – prices start from £18,295 for the 100hp EcoBoost – and Zetec S variants are also up by £400.
Titanium and Titanium X grades are, however, £100 less than the outgoing car, Ford has announced; the firm claims high demand and take rate for range-topping Titanium variants has enabled it to make the price reduction. With increases for other models, it’s effectively a £500 saving buyers will be enjoying.
New Focus, new engines, new savings
The new Ford Focus boasts revised engines including a new downsized 1.5-litre TDCi diesel. Producing 120hp, it is 10% more fuel efficient and cuts CO2 emissions from 109g/km to 98g/km. There’s a new 1.5-litre EcoBoost petrol engine too; producing 182hp, it matches the old 1.6-litre EcoBoost but is 7% more fuel efficient and also cuts CO2 to 127g/km.
This engine will also be going into the Ford Fiesta ST soon.
Overall, Ford says the revised diesel engine range in the new Focus is 10% more economical, and the new petrol engines are between 4-7% more economical.
The new Ford Focus also introduces the Ford MyKey system, as debuted on the Fiesta. This allows parents to programme a key for their children that caps the top speed of the car and maximum volume of the stereo, and disables the car entirely if anyone within isn’t using a seatbelt.