Porsche is collaborating with fashion brand Hugo Boss on clothes for its motorsport teams. Pit and workshop crews for the German marque will be getting a dose of sharp-suited style – not least when Porsche enters Formula E in December next year.
The partnership extends beyond motorsport, too. We can all get “Porsche x BOSS” on our backs if we pay a visit to a Boss store. The new collection is available from March 2019, both on the high street and Hugo Boss website.
“Formula E is a highly attractive race series,” said Oliver Blume, Chairman of the Executive Board of Porsche AG.
“We are looking forward to our debut in the series in the 2019/2020 season. The renowned fashion company Hugo Boss is a perfect partner for us as the team outfitter.”
Next up, Halfords decks out employees in Armani…