Porsche delivered 8% more cars in the first half of 2014 compared to a year ago, with the Cayenne proving by far its best seller with 37,200 sales: that’s 42% of the 87,800 new Porsches registered.
The surprise is the car that’s number 2: the venerable 911. Over 15,600 new 911s were delivered worldwide in the first half of 2014, belying the myth that Porsche’s most famous car is now a minor player in its increasingly mainstream model range.
Don’t expect it to last, though. Porsche began delivering the new Macan in 2014 and demand has already forced a rethink of production plans. It’s likely the Macan will outnumber the Cayenne. Some analysts believe Macan sales could, medium term, top the 100,000 mark annually. Easily becoming Porsche’s best-seller.
Just behind the Porsche 911 was the Panamera, of which 13,500 units were delivered. Interestingly, Porsche says nearly 1 in 10 were E-Hybrid models, meaning around 1300 plug-in hybrid Porsches were delivered so far in 2014 alone. Given its ultra-low CO2 emissions of 71g/km, Porsche will be keen for this trend to continue.
As for main markets, sales were up in Europe by a hefty 13.9%, to just under 30,000 cars. This places Europe second in Porsche’s top market chart, behind Asia Pacific, Africa and Mideast. Surprisingly, China is well off the pace, on less than 20,000 units after modest 8% growth year to date in 2014. Porsche will be banking on cars such as the Macan kickstarting this.
“We can look back on a very successful first six months of 2014 – despite sometimes volatile economic conditions and highly different trends on individual automotive markets,” said Bernhard Maier, Member of the Executive Board Sales and Marketing of Dr. Ing. h.c. F. Porsche AG.
“With our present model line-up we are well positioned to face current challenges. In the second half of the year, we will keep our foot on the accelerator with the world-wide launch of the Macan and other model innovations.”