The new Peugeot 308, on sale now, costs from £14,495 – more than £2500 LESS than the entry-level Volkswagen Golf 5dr.
Peugeot’s sharp pricing for the 1.2 VTi 82 Access is doesn’t penalise buyers with a meagre standard equipment count either: all models have air con, DAB radio, Bluetooth and cruise control.
And for those who’ll find the 82hp non-turbo 1.2-litre motor a bit weak, Peugeot offers a 1.2 e-THP 110 turbo version for £1250 more – and the £15,745 model actually boasts even lower CO2 emissions of 104g/km instead of 114g/km.
The diesel range starts with the 95g/km 1.6 HDi 92, costing £16,445. £800 more buys the 1.6 e-HDi 115, which has the same CO2 figure and 74.3mpg combined economy.
Peugeot expects Active trim to sell best. On top of the Access kit count, this impressively adds sat nav, plus dual-zone climate control and rear parking sensors. Next up is Allure, with full LED headlights, 17-inch alloys and a reversing camera.
The indulgent range-topping Feline has a panoramic roof, 18-inch alloys, Alcantara seats and Peugeot’s crash-avoiding Driver Assistance Pack.
Peugeot dealers will sell you a new 308 from now, with deliveries beginning on 4 January 2014.