An embattled PSA has received a welcome boost from its Car of the Year-winning Peugeot 308 – strong demand means the firm is having to create jobs to meet it.
The firm has confirmed a third shift will be added this summer at the Sochaux plant where it’s built. This night shift will coincide with the launch of the new Peugeot 308 SW.
It will take daily production of the 308 up to a deeply impressive 1,563 cars – and further boost the 60,000 orders the car has already received since launch last autumn.
Since its launch in the UK earlier this year, it’s also scooped the Car of the Year title: although the firm isn’t sure to what extent, if any, that this will boost demand, it’s clearly already enjoying an order book healthy enough to create 600 new jobs.
In the past, we’ve praised Land Rover Halewood for its need to work around the clock to build enough Range Rover Evoques. We didn’t expect to be saying the same about a Peugeot, but the 308 has done it: become the first 24/7 Peugeot in as long as we can remember.
Do we have a new sacre numero?