The Peugeot 308 has been revealed as the 2014 European Car of the Year on the eve of the Geneva Motor Show.
With a huge winning margin, it was a clear victory for the reinvented French hatchback. It beat one-time favourite the BMW i3, with the Tesla Model S coming in third.
The rest of the final seven nominees – from a longlist of 30 new cars on sale during 2013 – finished Citroen C4 Picasso, Mazda3, Skoda Octavia and Mercedes-Benz S-Class.
This is Peugeot’s fourth Car of the Year gong, which was awarded from the votes of 58 motoring journalists in 22 European countries. The 2002 307 was hardly inspirational but the 1988 405 and 1969 504 were both deserving winners.
Is the new 308? Well, it’s certainly a car greatly improved over its middling predecessor, as Maxime Picat, Director Peugeot of Automobiles Peugeot, excitedly acknowledged as he accepted the prize: “With the new Peugeot 308, we were convinced that we had achieved a leap in concept, technology and quality and which would soon allow it a place on the podium for the category in Europe.
“The prestigious 2014 ‘Car of the Year’ award, which I receive today on behalf of everyone at Peugeot who has contributed towards the development and launch of the award winning new 308, is the best confirmation of this.”
Peugeot already has 55,000 orders for the new 308; many within PSA will be hoping the CoTY prize adds many more for the financially pressured firm…
What do you reckon though – is it a deserving winner? We’ve listed the running order, and the points tally of each car, below: which would have got your vote? Please Disqus your thoughts with us…
2014 Car of the Year – the finalists
1: Peugeot 308 – 307 points
2: BMW i3 – 223 points
3: Tesla Model S – 216 points
4: Citroen C4 Picasso – 182 points
5: Mazda3 – 180 points
6: Skoda Octavia – 172 points
7: Mercedes-Benz S-Class – 170 points