Wearing what Hyundai’s calling its new Cascading front grille, the new i30 has been fully designed, developed and tested in Europe, says the firm, with engineering being led from its Frankfurt EU HQ.
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The design of this one has been overseen by Peter Schreyer, the man who transformed Kia design and is now president and chief design officer of Hyundai Motor Group. And with the i30, it sounds like he’s trying to create a volks-wagen.
“The New Generation i30 is a car for everybody,” he says. “From a design perspective, we haven’t just considered one customer; we have focused on a wide range of different people.” The people’s car indeed.
We can look forward to “an evolution of Hyundai Motor’s design language with natural flowing lines, refined surfaces and a sculpted body to create a timeless appearance.
“We are also introducing our further developed grille: the Cascading grille.” Which from this angle looks, er, ever so slightly like a Lexus spindle grille.
You can hear a bit more from Schreyer – and see a bit more of the car – in this short video (check out those swivelling LED headlights), but it almost certainly won’t be the last preview we’ll get of the new i30 ahead of its September 7th reveal: we’re very much in teaser season right now…