When Ian Guest paid £222,000 (plus fees) for the ‘IG 1’ number plate at an auction in Cardiff, it became the DVLA’s third highest-selling personalised registration of all time.
Retired businessman Guest stumped up a total of £287,792 including fees, but told the DVLA he would have spent far more to secure the plate.
“That was incredible. When the price went to £100,000 everything really became a haze,” said Guest.
“My wife expected me to pay between £240,000 and £260,000, but in all honesty, I never thought it would go so high. That said, I drove down with a limit of £400,000 in mind!”
Such a price would have resulted in ‘IG 1’ knocking on the door of the DVLA’s highest-selling personalised registration plate. ’25 O’ sold for £400,000 in 2014, while ‘1 D’ went for £285,000 a decade ago.
It’s the first time one of the DVLA’s multi-day live auctions has recorded a 100 percent sales success, which shows that there’s no shortage of people willing to dig deep to secure their perfect plate.
‘A phenomenal result’
Jody Davies, DVLA Personalised Registrations’ senior sales manager, said: “What a phenomenal result! DVLA Personalised Registrations has been selling registrations since 1989 and yet we have never recorded a complete 100 percent sales conversion from our multi-day auctions, until now.
“We had high hopes for our 30th anniversary and it certainly delivered. Selling every registration for the first time for a multi-day sale and setting a record for the third highest priced personalised registration is quite astounding. It proves once again that the popularity in personalised registrations is as prevalent as ever.”
The next DVLA live auction is at Wychwood Park in Cheshire on the 18, 19, 20 September 2019.