Mercedes-Benz CLA

All show: North East car buyers are the flashiest in the UK

Mercedes-Benz CLA

Who in Britain is the proudest when it comes to cars? Londoners? Nope. Essex boys (and girls)? Not even close. The flashiest of us car owners in the UK, in fact, reside in the North East, according to a 2,000-person survey commissioned by GAP insurance provider, InsureTheGap.com.

It figures that a Guaranteed Asset Protection provider would endeavour to uncover where in the UK swaps out cars for new models the most frequently. And the survey says a lot about proud North-Eastern car culture and what their transport means to them.

The headline figure is that 41 percent of North-Eastern car buyers get a new car every two to four years, compared to the national average of 28 percent. One in four buyers choose new instead of used, because of the ‘new car’ look and feel, never mind the added cost.

Compare that to a mere 19 percent of people from across the UK that have the same sentiments. That could explain why car owners in the North East are also the least likely of any in the UK to own their car outright, and are in the top three regions for people who say their car payment is in their top three monthly expenses.

As a nation, it seems we’re rather keen on cars as a status symbol. While 27 percent of people in the UK think a car should say something about who you are and what you’ve done with yourself, one in three (36 percent) of North-Eastern folks take the same view.

Range-Rover Evoque

Only 14 percent of North-Eastern drivers would accept a hand-me-down car, compared to a national average of 21 percent. They’re also the least likely to accept that old “as long as it gets me from A to B” sentiment – 32 percent versus 42 percent across the UK.

When asked if picking a car is an affair of the heart rather than a common sense purchase, 24 percent said yes, versus the national average of 16 percent.

Given cars are more objects of desire to the North-Eastern folk, it comes as no surprise that they are the least attracted to more environmentally friendly cars. 27 percent indicated a willingness to drive an electric car, looking titchy compared to the national average of 37 percent and the whopping 49 percent London figure.

“Throughout our survey, the North East consistently came out as the region where people take most pride in their cars with very few people prepared to compromise when it comes to buying a new car, or “making-do” with a hand-me-down“, said Ben Wooltorton, Chief Operating Office at InsuretheGap.com

“Interestingly, it was also the region that was least likely to be prepared to move away from traditional petrol and diesel cars. The region appears to be every car salesperson’s dream.”

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