Toyota has defended its decision to run an advert for the new RAV4 using a cover of the David Bowie track ‘Changes’.
In a blog post, Toyota explained that the advert was created in December last year – ahead of Bowie’s death. It first aired in France on 10 January 2016, a day before Bowie died of liver cancer.
In a statement, Toyota Motor Europe said: “We are very sad to hear about David Bowie’s passing. He was a great artist, a creative genius who was able to anticipate musical trends and reinvent himself constantly. The use of a cover of one of his many famous songs, ‘Changes’, in a TV advert for one of our vehicles is entirely coincidental to the timing of his passing.
“We have decided to continue running the ad unchanged, because the reason why we chose this song is the same now than it was when we produced the ad one month ago, when David Bowie’s record label approved it: we found it inspirational.”
Watch the advert below:
What does Twitter say?
New Toyota advert featuring Bowie Changes great tune takes me back to the early 80’s at school #memoriesforlife
— GM Supplies (@GM_Supplies) February 14, 2016
#bowie soundtrack to Toyota ad…bit soon?
— Dave Towle (@towlo) February 14, 2016
I see Toyota are cashing in on Bowie already… #changes
— Martin Hudson (@mnhudlufc) February 14, 2016
Can’t believe Toyota used a Bowie song….
— Lowell Fachau (@LowellFachau) February 14, 2016