Nissan Leaf

Nissan Leaf ad banned over unrealistic charging claims

Nissan Leaf

Nissan is in trouble with the advertising regulator over misleading claims about charging times for its all-electric Leaf.

The issue centres around the claim that the Leaf’s batteries can be charged up to 80 percent inside an hour. For that kind of performance, however, you’ll need perfect temperatures and the optimum charger set-up. “Quick charge on the move” is a difficult thing to guarantee, as Nissan has now discovered.

Some buyers who chose the car on the merit of the charging claim feel disenfranchised, which has prompted the Advertising Standards Authority (ASA) to act.

The advert was initially changed, so it no longer promised 80 percent capacity in 40-60 minutes. The revised wording said: “get from 20-80 percent in around 60 minutes”.

Nissan Leaf

However, the ASA was still unhappy, viewing the update as a soft get-around, rather than an actual amendment of the original claim. As such, the ad has been banned.

We think carmakers shouldn’t, under any circumstances, make claims that their products can’t deliver on. When it comes to high and low bars, they should guarantee the minimum, not tout the maximum as the norm.

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