Nissan joins Star Wars Rogue One promotional campaign

Disney’s first Star Wars spin-off, Rogue One: A Star Wars Story, is due out in December – and the marketing machine is in full force, announcing that Nissan will be joining the promotional campaign on the run-up to its release.

Nissan USA joins four other companies, consisting of Duracell, General Mills, Gillette and Verizon in promoting the film, which is the first standalone Star Wars story from George Lucas’ production company, Lucasfilm.

It’s not exactly clear how Nissan will be part of the promotional campaign but the Japanese manufacturer does sell a crossover called the Rogue in the States: it is a version of Nissan X-Trail adapted to North American market

Although the Rogue name isn’t used in Europe, Lucasfilms has said the promotional campaign will be used globally. Could we see Darth Vader in a Nissan X-Trail?

Lucasfilm general manager, Lynwen Brennan, said: “We are extremely pleased to be working with such a remarkable group of promotional partners for ‘Rogue One’.

“This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of ‘Rogue One.'”

The production company says the five companies are “poised to complement the tempo and tone of the overall marketing campaign” of Rogue One.