McLaren 570S CoupeMcLaren has ruled out building an SUV in the future, assuring customers it will remain focused on its sports car and supercar heartland.

Speaking at the launch of the new McLaren 570S Coupe entry-level sports car, McLaren executive director for sales and marketing Jolyon Nash made it clear McLaren will not be following Audi, Bentley, Aston Martin, Lamborghini and others into the SUV sector.

“We will not be doing an SUV,” he said. “We know what we’re good at.”

The firm has instead expanded into the sports car segment with the first Sports Series car, the 570S. This, said Nash, will more than double the size of McLaren and, he promises, will “be a gamechanger in the sports car segment”.

Having seen it at McLaren’s global preview last night on the eve of the 2015 New York Motor Show, we have little doubt the £140,000 sports car is going to make Porsche, Lamborghini and Audi take notice.

But despite the extra volumes from Sports Series cars such as the 570S, McLaren’s heartland is going to remain the Super Series cars such as the 650S, said Nash. Above these will sit the Ultimate Series cars – McLaren doesn’t plan on moving down below the Sports Series cars just yet.

It’s sustainable growth too, added Nash: “in 2013, we became profitable, and we’re now into our third full year of profits.”

Not had for a company that only sold 150 cars in 2011 – last year, it was 1,649, and this year – well, watch this space…