Volvo XC90 2015

The first 1927 new Volvo XC90s sold will be a £68,000 First Edition special that is only available for purchase online.

Ordering for the single-spec, single-colour limited edition opens for the First Edition XC90 at 1500hrs GMT on September 3; Volvo is selling 1927 of them to mark the year of its founding 87 years ago.

At £68,000, it almost doubles the entry price of the current Volvo XC90, and costs over £22,000 more than the top-line variant. Volvo, however, stresses that the new model is a gamechanger; indeed, referencing the year of its founding with the First Edition underline’s Volvo’s believe it represents a rebirth.

Finished in Onyx Black with 21-inch wheels, the First Edition Volvo XC90 has an Amber Nappa interior and walnut dash inlays. It pairs the 225hp D5 twin-turbo Drive-E diesel engine with an eight-speed automatic transmission. Air suspension is also standard.

Volvo has loaded the First Edition with standard equipment. Front seats are power-operated and ventilated. Middle-row outer seats are heated; the third row seats are power-operated. Volvo’s 1400-Watt Bowers & Wilkins audio system is standard, as is Volvo’s new auto-brake at junction intersection safety aid.

They’ll also have numbered door tread plates and a badge on the boot.

Volvo trials online sales

The new XC90 First Edition’s online e-commerce hub is Volvo’s first attempt at selling cars online. It’s a toe in the water for Volvo, but one that the company has further aspirations for.

“We are creating an online ecosystem that simplifies the process of shopping for, buying and owning a Volvo,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group.

“We… see the introduction of the new XC90 as the perfect platform for introducing a new, outstanding customer experience, which we are rolling out globally.”

If you’re keen to buy one of the first 1927 Volvo XC90s – and buy the first Volvos sold online – head to the firm’s new digital commerce area at www.volvocars.com.