Every urban SUV wants to be considered cool, but the upcoming new Volkswagen T-Cross small SUV is going one step further, proclaiming in a pre-launch campaign that, yes, ‘I am cool’.
It’s part of the spring 2019 launch countdown, says VW, which will see the T-Cross also say ‘I am practical’, ‘I am intuitive’ and ‘I am safe’.
Clearly, it’s a bold campaign for a bold new rival to the Nissan Juke and Renault Captur, then.
The firm has released a few more teaser sketches of the new car though, which we’ll see this autumn, probably at the 2018 Paris Motor Show in October.
Identifiers include a bold T-Roc-inspired front end, with a wide radiator grille that incorporates the headlights. At the rear, there’s a full-length reflector strip, plus 12 different paint options that can be further spiced up with bi-colour choices.
Inside, the brightly coloured dash pads first seen in the T-Roc are also heading to the T-Cross, adds VW.
There’ll be a big, wide infotainment screen and integrated Beats audio system, although Volkswagen says it hasn’t forgotten the sensible stuff such as space and ergonomics.
Designers have, apparently, been immersing themselves in augmented reality to make sure it’s as practical as possible.
Expect to hear more about Volkswagen’s version of the Seat Arona in the build-up to its full reveal. Where we’ll be able to make a call on just how cool the new T-Cross really is.
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