Range Rover Sport SVRLand Rover’s new high-performance special will be called Range Rover Sport SVR and visitors to the 2014 Goodwood Festival of Speed will see it in action for the first time.

To be demonstrated in disguised prototype form, the new 550hp V8 SVR will run three times a day up the hill, on all three days, as part of the ‘First Glance’ group.

It’s a significant reveal: SVR will become the designation used by all future hot Land Rover Land Range Rovers. Created by the new Special Operations division, it joins the Jaguar F-Type Project 7 in showcasing the crack new division’s first production-ready projects.

The prototype has actually been shipped in from the Nurburgring, where it’s undergoing final testing (we know this from last week’s video): the challenge will be to spot what’s different beneath the camouflage tape…

Unlike the hand-built Jaguar Project 7, Land Rover says the Range Rover Sport SVR will be built on the line alongside other models. it thus won’t be quite as extreme, but will be pretty focused; certainly, the way it sounds shows plenty of promise. The firm isn’t revealing final engine details yet, oddly: we all know it’s the 5.0-litre supercharged V8 from the Jaguar F-Type Coupe.

Dynamically, Land Rover says it will be the fastest, most agile and responsive Land Rover ever built”. Here’s hoping some of that dynamic prowess is used to put on a great Goodwood spectacle.