Jaguar Land Rover has confirmed the new Land Rover Discovery Sport will be built at its Halewood, Liverpool plant, creating another 250 jobs.
The model will join the Range Rover Evoque on the production line, and see the workforce swell to 4,750 – TREBLE the number employed there in 2010.
Jaguar Land Rover will invest £200 million to launch the new Land Rover Discovery Sport at the North West plant, again taking total investment since 2010 up to nearly half a billion pounds.
Richard Else, Jaguar Land Rover Halewood operations director, said: “In many ways, Halewood has embodied the transformation of Jaguar Land Rover. Today we are operating three shifts, 24-hours a day to meet global demand and I am confident that the team will rise to the challenge and deliver a flawless launch of this exciting new model.”
The new Land Rover Discovery Sport will go on sale in 2015, meaning the plant is already gearing up to start making the new model. Land Rover admits initial production trials are now being carried out of the model that will be inspired by the Discovery Vision Concept seen at the New York Motor Show 2014.
The Land Rover Discovery Sport will replace the Land Rover Freelander both on the production line and in Land Rover’s model range: it will be produced alongside the top-selling Range Rover Evoque, of which the plant produced more than 200,000 units within two years after its 2011 launch – a JLR record.
Remarkably, even last month, sales were up 12% with more than 4 in 5 models being exported. With the new Land Rover Discovery Sport, the firm will be hoping for similar top-selling success for a Halewood model.
MR visited Halweood with MSN Cars back in 2012 to present the firm with the MSN Cars Car of the Year Award for the Range Rover Evoque. Check out what we discovered as we went on a special tour of the booming factory.