Interbrand has released the 2019 edition of its Best Global Brands list. It includes many of the world’s biggest and most recognisable companies, ranking them based on brand value. Many motoring marques make the list. These are the biggest players, along with what they are worth.
99 – Harley Davidson
Sneaking into the top 100 is motorcycle manufacturer Harley Davidson. In 99th, it beats Prada, with a £3.738 billion valuation just about outstripping the fashion brand’s £3.730 billion. Harley is down seven percent versus 2018, however.
90 – Mini
Further up in 90th place is Mini, with a £4.314 billion brand valuation. It bests popular audio streaming service Spotify, which is valued at £4.302 billion. Mini has gained five percent in value since last year.
85 – Land Rover
Land Rover is down six percent this year, with a brand valuation of £4.56 billion. Still, in 85th place, it does better than ride-hailing service Uber (£4.45 billion).
78 – Kia
Kia, the family-friendly car brand from Korea, is 78th, although its valuation is down seven percent on last year. It beats Jack Daniels with a valuation of £5.01billion, playing the bourbon brand’s £4.95 billion.
77 – Ferrari
To car nuts, Ferrari is almost impossible to put a dollar figure on. For the rest of the world, it comes 77th. Of all the car makers in the top 100, it has seen the biggest increase: up 12 percent on last year’s valuation, to £5.03billion
52 – Nissan
Car manufacturer Nissan is worth £8.97 billion, beating fellow Japanese company Sony. The tech and media giant languishes by comparison, at £8.17 billion.
50 – Porsche
German sports car brand Porsche is doing well this year, up nine percent on its 2018 valuation. At £9.04 billion, it edges ahead of L’Oreal’s £8.97 billion valuation. Because they’re worth it.
42 – Audi
Audi has major brand clout in the car world. Overall, it comes 42nd, although it’s worth more than eBay. A £9.8 billion figure is up four percent for Audi this year.
40 – Volkswagen
Volkswagen’s valuation is also up, by six percent. It sits in 40th place, with a cool £10 billion net worth. Dieselgate what?
36 – Hyundai
Hyundai is up in 36th, with a five percent year-on-year increase. Its £10.9 billion valuation beats popular proprietor of caffeinated beverages, Nescafe, which is worth £10.6 billion.
35 – Ford
The Blue Oval is a motoring titan, but overall it sits 35th. With a £11.1 billion valuation, Ford is up two percent versus 2018.
21 – Honda
The power of dreams is working wonders for Honda, which is in 21st, at £19 billion. It topped Chanel by more than £1.5 billion, and has increased in value by three percent this year.
11 – BMW
Perhaps the most surprising automotive victory on this list is BMW’s triumph over social media behemoth, Facebook. In 11th place, with a £31 billion valuation, it trumps Facebook’s £30 billion figure. The German manufacturer is up one percent on its 2018 valuation.
08 – Mercedes-Benz
If BMW doesn’t win the surprise award, it’s Mercedes-Benz. The three-pointed star beats fast-food giant McDonalds, with a £39 billion valuation versus £35 billion. It’s also up five percent compared with last year.
07 – Toyota
Top of the automotive tree, however, is Toyota. Its brand is valued at £43 billion, securing it seventh place overall. It’s also up by five percent this year. Apple was the biggest brand overall, followed by Google, Amazon, Microsoft, Coca Cola and Samsung.