The brand’s sales rose 574% in March 2014, from an admittedly low 41 cars up to a rather more reasonable 361 (for context at that end of the registrations charts, Subaru moved 505 cars and Smart registered 823).
Why? The MG3 supermini and the diesel MG6. The right product sells. Simple.
More dealers helps too, of course – and also underlines MG Motor UK’s commitment to its ‘home’ market (final assembly of both MG3 and MG6 takes place here). 10 new dealers have already been recruited in 2014 and plans to take on more are in place.
Then there’s the firm’s special offers… an MG3 on a PCP from £99 a month takes some beating (and the MG6 can be bought from £199 a month). 0% finance is also offered.
It’s a nice fillip for MG which, this years, is celebrating its 90th anniversary. After several years of struggling with double-digit sales, momentum seems to be building for the firm.
Question is, can it maintain it?