MG’s London design studio has given itself a first birthday present. The MG ZS art car is a collaboration with UK-based stencil artist DS_Art. The one-off car has gone on display at MG’s Marylebone office in London today (September 26).
“Our first year at the London studio has been very exciting, allowing us to be located right at the heart of one of the world’s foremost design-conscious cities,” said Carl Gotham, design director at MG.
“It has been extremely rewarding seeing our team grow over the past year and our collaboration with DS_Art to create this one-off MG ZS is a great highlight for all of us.”
The car is a showpiece for the MG Advanced Studio’s first year of operation. It’s also the studio’s nod to the week-long London Design Festival. Note the ‘LDF’ on the car’s number plate.
The studio will soon be announcing the winners of the European round of the SAIC Design Challenge: a collaborative effort with the London Royal College of Art, to help next-generation designers on their way.
“Our aim is to be ahead of future trends in design and that is why we are actively engaging with people within our community to nurture new talent and bring fresh, creative thinking to the MG and Roewe brands across global markets,” Gotham said of the design challenge.
“The SAIC Design Challenge is evidence of that, where we mentor talented design students by giving them the creative platform to express themselves.”
The art itself seems almost graffiti-like. Indeed, stencil art does involve placing precisely-drawn diagrams over an object and spraying over them.
“The act of spray-painting is immediate and chaotic, yet the stencil is created painstakingly with absolute precision. A suitable medium for an artist whose art is full of contradiction,” said DS_Art of the piece.
“Over the past 12 months, I’ve created wall clocks, eight-storey-high elevator art, chess sets and I’m now proud to add the MG ZS to my portfolio.”