Lexus has announced that it will be the official vehicle supplier of the forthcoming Men in Black: International film, which premieres in UK and US cinemas on 14 June 2019.
The RC F is the vehicle of choice for the agents as they seek to protect the Earth from “the scum of the universe”. Not our words, but the words of the original promo poster for the film starring Will Smith and Tommy Lee Jones.
It’s a dirty job, but somebody has got to do it. And there’s nothing like a little product placement when it comes to defending the galaxy.
“We’ve added some advanced capabilities to the RC F to assist the Men in Black agents, creating a truly one-of-a-kind alien fighting machine,” said Lisa Materazzo, vice president of Lexus marketing. “We can’t wait for moviegoers to see the RC F as they’ve never seen it before.”
As if to ram home the message that it is a thoroughly modern reboot of a film franchise dating back to 1997, the RC F will be joined by the RX Hybrid and LX SUVs. Well, crossovers and SUVs are threatening to take over the world.
Black suits and Ray Bans
Maybe Agent M (Tessa Thompson) and (Agent H) Chris Hemsworth can do a job on them, too. Here come the Men in Black, the black suits with the black Ray Bans on, here to champion the cause for the humble saloons and estate cars.
We suspect the Fresh Prince could make that line work a little better with some rapping.
The collaboration between Lexus and Sony Pictures includes integration in the film, a co-branded television spot, a custom Men in Black RC F and sponsorship of the film’s premiere.
“We’re excited to collaborate with Lexus on this multi-tiered campaign in support of Men in Black: International,” said Jeffrey Godsick of Sony Pictures. “The Lexus RC F sports coupe provides the perfect vehicle for our team of Men in Black agents, led by Chris Hemsworth and Tessa Thompson as they protect the galaxy.”