Mazda will use low CO2 emissions and sharp prices to promote the new Mazda3 to company car drivers.
The new Mazda3, which goes on sale in January 2014, boasts CO2 emissions as low as 104g/km, coupled with economy of up to 72.4mpg.
Competitive, although not sub-100g/km like many mainstream rivals: the firm is hoping the strong 150hp output of the 2.2-litre SKYACTIV-D engine will see it appeal over comparable 1.6-litre alternatives – which are usually around 35-45hp down on the Mazda.
Mazda is also retailing a sub-£20,000 SE model with standard sat nav – the combination of this and 104g/km (with 72.4mpg) means it is confident it will “transform the lower medium company car sector… (with) a class-leading combination of performance, excellent fuel economy and low emissions”.
Economical SKYACTIV-G petrol engines should also appeal to fleets, reckons Mazda: the new 100hp 1.5-litre motor starts from £16,695 and emits 119g/km – strong, but you’d ignore it when you learn the 2.0-litre 120hp engine only costs £300 extra and still puts out 119g/km.
That equals 55.4mpg.
The firm even compares itself to BMW in pointing out what a competitive fleet proposition the new Mazda3 is: “The £28,410 (OTR) BMW 320d Efficient Dynamics 4dr with CO2 emissions of 109g/km and fuel economy of 68.9mpg is generally regarded as setting the emissions and fuel economy benchmarks in the C/D sector.
“The all-new Mazda3 fastback with CO2 emissions of 104g/km, fuel economy of 72.4mpg and priced from £19,245 establishes a new performance threshold. Additionally, with a benefit-in-kind tax rate of just 15 per cent in 2014, the significantly lower list price means major savings for both businesses and company car drivers.”
Motoring Research is driving the new Mazda3 early next week and will bring you a full report when we’re back (oh, and tweet while we’re there). In the meantime, check out the new model in our dataset…