Categories: Car News

Finally: Mazda says what we’re all thinking about driverless cars

As carmakers move towards greater levels of autonomy, Mazda UK’s managing director has said there’s still a place for people who love driving.

“Yes, self-driving cars are coming and yes, they have a role to play, but for us, there is nothing quite like the physical pleasure of driving,” said Mazda UK’s MD, Jeremy Thomson. “The quickening of the pulse, the racing of the heart, the open road, the special moments to treasure and share.”

It comes as the manufacturer reveals the results of a survey which found that less than a third (29 percent) of European drivers welcome the arrival of autonomous vehicles. A whopping 71 percent, meanwhile, say they’d still want to drive even with self-driving technology available.

Mazda says that it does believe autonomous driving technology has a place, but as a co-pilot, available when required to avoid crashes. The driver, it believes, should be in control of the driving process.

Surprisingly, the research also revealed that 62 percent of UK drivers admit to driving ‘just for fun’, while 70 percent hope that future generations will continue to have the option to drive cars.

Thomson added: “If you look at the car industry in general, we believe that many manufacturers are taking a lot of driving pleasure away from drivers. At Mazda we are fighting against this and it’s clear from the research that there’s still a huge percentage of drivers who just want to be behind the wheel.

“In a world that questions the act of driving and devalues the role of the car and the role of the driver through technological changes, we will continue to challenge convention for the love of driving”.

Read more:

Andrew Brady

Web editor at MR. Drives a 2005 Toyota MR2. Has a penchant for the peculiar.

Share
Published by
Andrew Brady
Tags: Mazda

Recent Posts

  • Car News

New Ferrari Challenge UK race series is a global first

Four-race series for Ferrari 488 Challenge launches at Brands Hatch in spring 2019

17 hours ago
  • Car News

You can now track a friend’s journey on Google Maps

Google has updated its Maps app so that you can now track a friend's journey, estimated time of arrival and…

18 hours ago
  • Features

When Mazda launched five car new brands – and they all failed

A brief look at Mazda's infamous five dead brands – Amati, Autozam, Efini, Eunos and Xedos, with an honourable mention…

20 hours ago
  • Car News

Elon Musk has introduced a new, cheaper Tesla Model 3

The CEO of Tesla introduced the world to the 'mid-range' Model 3 via Twitter

21 hours ago
  • Advice
  • MSN Ownership

How to get cheaper car insurance

We reveal how to keep the cost of car insurance down – and the things you definitely shouldn’t do...

22 hours ago
  • Car News

Lamborghini celebrates 50 years of its four-seat supercar

A visit to London, dinner at the RAC and a hat-tip to 'Hey Jude'. It's all part of the anniversary…

22 hours ago