Maserati threw a celeb-packed launch party to mark the arrival of its new Levante SUV in the UK last night, revealing the ambition for its new Porsche Cayenne rival by its takeover of the Royal Horticultural Halls.
Sophie Ellis-Bexter, Alex James, ‘Little Mix’ Leigh-Anne Pinnock and actress Olivia Grant all turned out to the event hosted by Lisa Snowdon; music was provided by star daughter duo Amber Le Bon and Becky Tong.
Maserati turned the music down for a few minutes so its European general manager Giulio Pastore could say: “The launch of the Levante tonight marks a truly significant moment for Maserati in the UK.
“With strong demand for luxury SUVs, we are now able to appeal to an even wider audience.”
Maserati also revealed the long-awaited pricing for the new 5-metre-long luxury SUV: the Levante Diesel will cost £54,335 in regular guise, for £60,285 in either Luxury or Sport form.
There will also be a fancy Levante Zenga Edition, featuring Zenga Mulberry Silk trim; this will cost £61,185.
Ordering starts in June with Maserati predicting the first UK cars will arrive in the autumn. They’ll quickly begin to swell Maserati sales too: in its first full year, 2017, the firm expects the Levante to double its UK volume, to over 3,000 vehicles.