Maserati at 100

Maserati celebrates 100th birthday

Maserati at 100Maserati was inaugurated 100 years ago on 1 December 1914 – and to mark the occasion, the firm has today held a ceremony in its original home town, Bologna.

The HQ of Maserati until its relocation to Modena in 1939, a plaque now graces the original workshop of brothers Alfieri, Ettore, Ernesto (and Bindo) Maserati.

The three brothers, with help from Bindo, started out running a car repair workshop and garage. Their engineering skills quickly developed: the Maserati brothers once held 13 international speed records simultaneously.

Maserati’s Grand Prix cars are also legendary.

“The plaque is a symbolic tribute to an anniversary of fundamental importance to Maserati,” said current Maserati CEO Harald Wester.

“2014, which marks one hundred years since our company’s foundation, is also the year in which the Quattroporte and Ghibli have beaten all previous sales records; (and) in which the American market – with the Ghibli – and the Chinese market – with the Quattroporte – have amply rewarded the efforts we have made to offer a new, beautiful, competitive product, truly capable of responding to market demand.”

The current firm, and its employees, were also praised by Alfieri Maserati, Ernesto’s son. He said he has “great admiration for the hard work, dedication and enthusiasm of everyone who works there.

“They have conserved the sprit of its founders.” And if anyone would know, it’s him.

Happy birthday, Maserati: to see the famous Italian company’s history in pictures, check out MR’s Maserati at 100: a celebration in pictures feature over on MSN Cars.

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