Lamborghini sold 3,000 cars for the first time in 2015, according to official figures: that’s the fifth straight year of growth that is making the company profitable enough to finance all new projects out of free cashflow.
The turnaround plan is gathering pace…
Turnover rose nearly 40% in full year 2015, from €629 million to €872 million, a figure that’s tripled over the past decade, on the back of a doubling in model sales.
Each Lamborghini sold is thus richer and more profitable than ever.
Total 2015 sales rose 28% from 2,530 cars to 3,248 vehicles: 2,245 V10 Huracan and 1,003 V12 Aventador were sold. While selling more than 1,000 high-end super-sportscars is no mean feat in itself, it’s the arrival of the Huracan that’s driving Lamborghini’s growth.
Indeed, in the first 18 months since launch, Lamborghini’s sold 70% more Huracan than it did Gallardo in the same timeframe.
Lamborghini’s biggest global markets are North America and China, followed by Japan, the UK, the Middle East and Germany. Models are sold in three main regions – Europe and the Middle East, North America and Asia. Nearly every global market grew in 2015.
Lamborghini launched five new models or variants in 2015, and also decided to start building a new production facility at its Sant’Agata Bolognese HQ that will almost double production space.
Why? To build its third model series, the Urus, a plan that finally got the green light in 2015. Remember, this is being financed out of Lamborghini profits and, on today’s evidence, will likely double the brand’s volumes to yet higher record-breaking levels.
No wonder president and CEO Stephan Winkelmann is so pleased. “2016 sees us in a better situation that ever before.” But Lambo fans shouldn’t get too carried away, he added.
“This success is a reason to celebrate, but even more it represents a responsibility to qualitatively continue this growth.” Growth, absolutely. Just make sure it’s the right sort of growth.