More good news from Lotus today: sales in 2014’s first financial quarter are up by nearly a third thanks to increases in France, Germany, Switzerland and Japan.
505 cars were delivered in the three months between April and June, up from 386 last year.
Lotus launches three-year free servicing initiative
The recovery looks to be gathering pace, too: Lotus sold 192 cars globally in June 2014 alone, which makes it the best June in four years for the Norfolk firm.
Group Lotus CEO Jean-Marc Gales said: “This latest performance is indicative of Lotus’ commitment to ensuring more drivers have the opportunity to own one of the best sports cars in the world.”
No single model is responsible for the upward sales curve either: demand for the trio of Elise, Exige and Evora is up. The firm points to “industry-leading residual values” as one of the reasons behind convincing Europeans and the Japanese to buy a new Lotus.
The one obvious market that’s not so strong is the UK. As we reported yesterday, registrations are down here, both year to date and, in contrast to overall sales, more strongly in June. That’s why Lotus has rolled out its three-year free servicing offer, to complement its existing three-year warranty. Will it be enough to drive a summer sales push in Britain?
Here’s hoping. Because with improving fortunes in the UK as well as abroad, the long-embattled sports car specialists could at last look to be turning the corner. And that’s something every genuine car enthusiast should be pleased about.