Lexus LY 650

The new Lexus flagship is a luxury yacht

Lexus LY 650

It should come as no surprise to discover that Lexus has built a luxury yacht. After all, car manufacturers have filled just about every last niche in the automotive segment. Exploring new territories is an obvious next step.

So, when Lexus took to social media to tease the launch of a new flagship, it meant it quite literally. Forget boulevard cruisers and golf clubs, the Lexus LY 650 is about sipping Veuve Clicquot at the marina and sharing Instagram posts offshore at Palma de Mallorca.

This isn’t the first time Toyota’s posh department has taken to the high seas, and the LY 650 follows ventures into the worlds of culinary, design and film as examples of exposing the Lexus brand to those who may not love cars as much as you do.

Lexus handled the design of the LY 650 and left Marquis-Larson of Wisconsin to handle all the boaty stuff, including the build, sales and servicing.

Whether or not you can see the ‘L-finesse’ design language in the yacht is largely irrelevant – this is Lexus telling the world it can do more than build super-reliable cars for folk with a penchant for Pringle jumpers and white ankle socks.

‘Dream-like vision’

Lexus Yacht

The 65.5ft yacht is powered by a choice of Volvo engines, features three staterooms and sleeps six. There’s no word on price, but as the first LY 650 won’t be finished until the second half of 2019, you have plenty of time to save your dollars.

According to Lexus, the development of the yacht was fuelled by executive vice president Shigeki Tomoyama’s desire to “present a dream-like vision of the luxury lifestyle [that] expands the potential of Lexus mobility to the ocean.”

Which is all well and good, but deep down you know you’ll use this news as an excuse to check out bargain first-generation LS400s on Auto Trader. Yours for a dozen bottles of Veuve Clicquot.

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