Launch Pad: Porsche 911 Targa

Porsche 911 TargaWant a classic Porsche but still like your modernity? Enter the new Porsche 911 Targa: thick B-pillar, wraparound glass rear screen… it’s like the 1970s all over again.

After a couple of generations of Targa meaning panoramic glass roof, rather than the T-bar look that defined Targa in the 1970s, I’m delighted Porsche has returned to this layout but am interested to know why it switched.

Did people not like panoramic glass roof 911s? Were they not distinct enough from either coupe or convertible? Is it simply that the 911 development team all have classic 911 Targas and want to make their cars a bit more cool again? We shall see.

Not that it’s completely retro. The roof is fully electric, folding the central soft-top into a z-shape and stowing it behind the rear seats in a 19-second flash of street theatre. Can’t wait to see that in action.

We’re off to coastal Italy and the hopefully sunny delights of Bari to try it out: as it’s only offered in four-wheel drive guise, the only choice will be between 350hp Targa 4 or 400hp Targa 4S. The former is £86,281, the latter is £96,316. Serious money, like all 991 911s. Look forward to seeing what you get for it.

Traditionally, the Targa has accounted for 13% of 911 sales. Presumably that’s tailed off in recent years – and presumably Porsche wants to boost that with the new one. Can it? Depends if the product’s convincing enough.

Off to Italy, then. Well, soon as the plane gets here. It’s a bit foggy right now…

Managing Director at @editorial_mr. Runs a bit. Loves the motor industry. https://about.me/richardaucock

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