Land Rover Discovery Vision Concept

Land Rover previews new Discovery Vision Concept

Land Rover Discovery Vision ConceptLand Rover will reveal a concept car called Discovery Vision Concept at the New York motor show that previews how the future range of Discoverys will develop.

The Discovery Vision Concept is not an early preview of an actual production-intent car, stresses the firm, but a showcase of how the Discovery brand will develop.

Land Rover has also released a teaser video that previews more of the Discovery Vision Concept: Motoring Research has taken a look and picked out seven key features that we can expect from the New York motor show star.

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Land Rover ‘three pillars’

Land Rover is focusing its future model range around three pillars – Range Rover, Discovery and Defender – meaning the next Land Rover Freelander will become a Discovery variant (similar to how Range Rover Evoque is part of the Range Rover family) and other Discovery variants will follow too.

The Discovery Vision Concept will reveal the themes that all future Discoverys will feature.

Gerry McGovern, design director and chief creative officer for Land Rover, said: “We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow.”

The Discovery Vision Concept will also show never-before-seen tech from the Jaguar Land Rover advanced research unit; this is why the first teaser is embedded within a touchscreen that’s part of an interior preview shot.

Motoring Research scoops Discovery Vision Concept teaser

Land Rover Discovery Vision Concept

The teaser sketch was, as Motoring Research reported for MSN Cars, actually revealed at the Geneva Motor Show; today’s official preview introduces the Discovery Vision Concept name as well as hinting at what we can expect from future Land Rover interiors: think touchscreens….

Land Rover will be revealing more in the coming two weeks prior to the New York International Auto Show, both via the usual channels and through Facebook, Twitter and Instagram. Look for the Hashtag #ReadyToDiscover.

In the meantime, check out that official YouTube video to see more of the Land Rover Discovery Vision Concept.

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