Land Rover has teamed up with famous British brand Barbour to launch a new clothing range for Autumn and Winter 2014.
The collaboration is the first time Barbour and Land Rover have officially worked together, and will see a new range of ‘Barbour for Land Rover’ jackets, wool knits, accessories and luggage launched and sold through both Land Rover dealers and Barbour shops.
There are two ranges at launch: Country Lux and Black Label. The former is the traditional range, and includes a brand new tartan designed specially for use here.
Black Label is the country-city hybrid range, and includes knitware with “an exclusive black gloss trim pack”. Black line for clothes: you read it here first.
Barbour and Land Rover is a collaboration that fits so well, we’re almost surprised it hasn’t officially been done before now. Robin Colgan, Land Rover global brand director, agreed; “Both marques are revered for their all-terrain and all-weather resilience allowing customers to go about their business whatever the conditions.”
Barbour MD Steve Buck added that “there is a strong synergy between Barbour and Land Rover – we are both established British brands, renowned for our understated style and synonymous with the British countryside.”