Land Rover has released first images of the new Discovery Sport interior in a short film shot in partnership with Virgin Galactic.
The video showcases the new seven-seat Land Rover Freelander replacement’s multi-adjustable 5+2 slide-seating, large panoramic roof and next-generation touchscreen infotainment system – all to a background of astronauts speaking with Mission Control.
Add in a floating Discovery Sport keyfob with a spacecraft modelled on the Virgin Galactic SpaceShipTwo craft and you’ve a partnership that’s clearly going places.
Indeed, says Land Rover, the world debut of the Discovery Sport on 3 September will coincide with an announcement of how Land Rover and Virgin Galactic “will take their exciting partnership to the next level”. An interesting tease…
The suitably space-age theme is picked up by Land Rover design director and chief creative officer Gerry McGovern: “Versatility is a fundamental element of the Discovery family and with 5+2 seating, generous load space and configurable seating, the new Discovery Sport truly deserves to wear the Discovery badge.
“What this footage also showcases is the class leading cabin quality and craftsmanship of the highly desirable Discovery Sport.”
Anticipation for Land Rover’s new premium compact SUV, which will be built alongside the Range Rover Evoque at the firm’s Halewood, Merseyside plant, duly builds. This, confirms Land Rover, will be the first member of “the new Discovery family” and has been heavily inspired by the Discovery Vision Concept that wowed the New York International Auto Show back in April.
That reveal was conducted with the help of Virgin Galactic too. What, then, does Land Rover have in store for the next stage of the new Discovery Sport launch?