The Land Rover Discovery Sport was revealed by supermodel Rosie Huntington-WhiteleyThe Land Rover Discovery Sport is currently achieving levels of interest on a par with the Range Rover, specialist financing house Magnitude Finance has revealed.

What’s more, this appeal is among supercar and exotic sportscar owners – and Magnitude owner Tim Marlow said that for many of them, it was the star car of the recent Paris Motor Show 2014.

“We met lots of our clients at the Paris Motor Show and the new Discovery Sport was the car that caught their attention most.

“It was nice to see something that will appeal to most sectors of the prestige market.”

Because of this, Marlow expects the first Land Rover Discovery Sport models to follow the trend of the Range Rover Evoque and sell on the used market for more than their retail asking price.

The Discovery Sport’s appeal is backed up by a 43% residual value after four years – indeed, this has actually seen interest grow further, as it means finance payments can be very attractive: a £42,650 2.2 SD4 HSE Luxury auto will still be worth £18,400 after 48 months.

“Our clients have all been pleasantly surprised by the residual combined with low rate finance available… by linking the agreement to the depreciation curve via finance they can avoid paying into an asset that is losing its value and give themselves far more options by not tying up their capital.”

Marlow revealed it’s both existing Discovery owners and current Range Rover Sport and Range Rover Evoque drivers who are enquiring about the new Discovery Sport, leading to “huge demand” for finance quotes. But these people don’t just own an SUV.

“A car like this is often used as a second or third car for most of our clients who already have a large SUV such as a Range Rover and an exotic sports car like a Ferrari or Lamborghini in their stable…”