However, the Italian supercar manufacturer has taken things further, inviting young street artist Skyler Grey to create this bespoke collectors item.
Lamborghini invited the young artist to its new paint facility at the Sant’Agata factory, allowing him to unleash his full arsenal of street art tools and techniques.
Along with the rollers, Grey
used air brushes, spray guns, and stencils to transform the original Arianco Atlas (orange) paintwork of the V12-powered Aventador S.
Planning the design concept took almost a year. Grey needed to liaise with various teams at the Lamborghini factory to ensure his vision was viable.
Actually turning his ideas into a finished creation took a total of three weeks. The artist completed the exterior design by signing his name on the bodywork.
Grey has added the embroidered image of a cartoon bull, surrounded by splashes of simulated paint. Lamborghini used its skilled upholstery experts to make the design come to life.
By contrast, the remainder of the cockpit in black leather with orange stitching seems almost subtle.
With Grey’s work already attracting an impressive following, it is perhaps unsurprising that an avid art collector has snapped up the finished mid-engine coupe.
Lamborghini has used blockchain technology to register and certify the car as authentic. The aim is to stop anyone from attempting to pass off an imitation of Grey’s work as the real deal.
However, this special Aventador S is due to start firmly in one piece for now. The Lamborghini Pavilion at Pebble Beach will see it on display alongside other regular production models.
Lamborghini has also revealed a new roadster version of the Aventador SVJ, limited to just 63 examples. Also on show is the Huracan Evo GT Celebration, which pays homage to the endurance racing success of the brand.