Jaguar XJ 1968 to 2018The Jaguar XJ50 is a £74,280 special edition of the Coventry firm’s famous luxury saloon that has been launched to help mark 50 years of the long-running line. It’s been upgraded outside and in with anniversary detailing, and is available to order now.

Offered with a range of engines across global markets, it’s fitted with a 300hp 3.0-litre V6 turbodiesel in the UK, and is available either in regular or long-wheelbase guise.

Jaguar XJ50

Outside, changes include the addition of Autobiography-spec front and rear bumpers, 20-inch ‘Venom’ wheels and a black front grille. There’s anniversary badges on the rear and side wing vents, and a choice of colours including white, black, blue and red.

More XJ50 logos feature inside. They’re embossed on the head rests and centre arm rests, Jaguar’s fitted illuminated XJ50 kickplates and an XJ50 badge in the centre of the dash. Also standard are soft-grain diamond-quilted leather seats and anodised gearshift pedals.

“Spanning half a century, the Jaguar XJ remains true to its heritage with a wonderful balance of beautiful design, intelligent performance and indulgent luxury that ensures it stands out from the crowd,” said Jaguar design director Ian Callum, the man who created the current XJ.

“This is a car worth celebrating and the XJ50 pays homage to a giant within the Jaguar brand that we believe is one of the world’s most stylish sporting saloons.”

Jaguar has released two special films (watch them below) to show the evolution of the XJ from 1968 to 2018. It also notes the celebrity links for the car – from chauffeuring royalty, politicians and business leaders, to featuring in films such as Love Actually and The Long Good Friday.

Also don’t forget, the XJ is another car that’s had a starring role in the Bond franchise. Well, it’s just a little more authentic than a BMW 7 Series, no?