Jaguar and Graham Bell Guinness World Record

Another week, another JLR publicity stunt. This time, Jaguar’s new XF Sportbrake has towed former British Olympic skier Graham Bell to 117mph, setting a Guinness World Record for the ‘fastest towed speed on skis’.

Bell smashed the target by more than 47mph after a handful of practice runs at Jaguar Land Rover’s Arctic Revi Test Centre in Arjeplog, Sweden. Temperatures as low as -28C created a challenge for both athlete and vehicle, says Jaguar, which was aiming to beat the existing record of slightly under 70mph.

“The XF Sportbrake’s superb traction, handling and high speed stability made it the perfect choice for this speed record attempt,” said JLR’s UK managing director, Jeremy Hicks. “We’re extremely proud to have supported Graham in this incredible world-beating achievement – it’s this kind of trail-blazing activity that really tests our cars to their limits.

“The XF Sportbrake builds on the success of the saloon and has all of the advanced all-wheel drive (AWD) technologies and aluminium-intensive architecture that have made the XF a multi-award winner.”

Since its launch in 2007, the XF has bagged 190 awards, making it the firm’s most decorated car. If you need a car capable of towing a former British Olympic skier at 117mph on ice, you know what to do…