Jaguar Land Rover has beaten 2010 sales total already in 2014

Jaguar-Land-RoverJaguar Land Rover has already beaten its full-year 2010 sales total in 2014 – with half the year still left to run.

In 2010, JLR sold 232,839 cars; year to date in 2014, it has retailed 240,372 vehicles. That’s a 14% year on year increase over 2013, with June’s total of 39,594 vehicles marking a 17% increase on the previous year.

Land Rover is the sales driver of the two, retailing 196,785 vehicles thus far in 2014. It is up 14% year on year and 18% in June. Jaguar retailed 43,587 cars YTD 2014, a 16% rise, and 7595 in June.

Andy Goss, Jaguar Land Rover Group Sales operations director, said:  “It is very encouraging to see both of our Jaguar and Land Rover brands delivering such strong performances for the first half of 2014.

“Range Rover Sport sales are up remarkably since last year and, 21 months since it was rolled out, the Range Rover remains strong, with sales performance continuing to grow year-on-year.  Our top-selling model, the Range Rover Evoque, also continues to show solid growth.

“For Jaguar, the F-Type continues to drive sales and raise brand awareness with more customers around the world.”

The strong sales performance comes just a few weeks after JLR won the 2014 Queen’s Award for Enterprise in International Trade. With impressive sales growth like this – and with 85% of cars being exported abroad, the firm’s already odds on to pick it up again in 2015.


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