Jaguar invites buyers to conduct their own group tests

Jaguar is inviting UK car buyers to visit its showrooms this September and try a new XE head to head with its three main competitors.

The British manufacturer has gathered 250 examples of BMW 3 Series, Audi A4 and Mercedes-Benz C-Class models and is allowing potential XE buyers to compare them like-for-like at their nearest Jaguar dealership.

“Our offer is simple,” explains Jaguar Land Rover UK managing director Jeremy Hicks. “If you are interested in test driving a Jaguar XE, but are uncertain about how it will compare against its key rivals, then contact your local Jaguar retailer and arrange your own personal group test.

“It’s a bold move, never done before by a manufacturer in the UK, but the Jaguar XE speaks for itself. It is the best looking car in its class, appealing to the heart but with class-leading running costs that add up to a shrewd financial purchase.”

When Motoring Research reviewed a Jaguar XE 2.0d 180, we concluded that, “if we had to make a call right now [against a BMW 320d], we’d give it to the Jaguar.”

Improvements for the 2017 model year Jaguar XE include the addition of a four-wheel-drive model and a (much-needed) new InControl Touch Pro 10.2-inch touchscreen infotainment system.

Hicks added: “It’s a class leader across the key measures of efficiency, performance and cost of ownership and absolutely holds its own in the most hotly contested sector of the market against the most established players in the world. We know it, the critics know it, now it’s time for car buyers across the UK to know it – and crucially, experience it – for themselves.”

Car buyers wanting to take the Jaguar XE Challenge, which takes place 2 – 4 September, can register their interest on Jaguar’s website.