Hyundai’s performance sub-brand, N, is gaining kudos amongst enthusiasts, but it seems not everyone is aware of the firm’s hot Volkswagen GTI alternative.
As it builds up to roll out more N products at this autumn’s Paris Motor Show, Hyundai has thus decided to give everyone a reminder of the meaning of N.
Fittingly, two Hyundai high-performance division execs gathered at the Nurburgring to give the N refresher course: the Green Hell partly inspired the ‘N’ name – along with Hyundai’s huge R&D Centre at Namyang, South Korea.
So what are Hyundai N cars? They’re fast, fun to drive machines that combine everyday practicality with track-capable performance, explained executive vice president Thomas Schermera. But there’s more, he explained: “We aren’t here to simply build cars, we want to create emotions, feelings, and desire.”
“We aren’t afraid to do things differently,” continued Albert Biermann, president and head of the Vehicle Performance Division. “Our N cars balance performance and practicality so that they are fun to drive every day.
“Every N car loves cornering, hence the nickname we have given to their character: ‘Corner Rascal.’ Whether it’s urban commuting or track driving, N handles it beautifully.”
Coming this autumn is a hot N version of the Hyundai i30 Fastback, joining the existing i30 N hatch. That’s the camouflagued car Hyundai was running at the ‘Ring.
Hyundai also confusingly showed off the Veloster N at the Nurburgring explainer session – its first U.S.-market model, but one that’s not available in Europe.
Has Hyundai bought it over here to test the water, we wonder?
Certainly, sales of Hyundai N models are exceeding expectations, reports the firm. In the first half of 2018, over 3,000 i30 N were sold across Europe, and UK sales are running almost 200 percent beyond predictions.
By the end of the year, 1,000 i30 N will be on the road in the UK. Proving once again how much Brits love their hot hatches. Would we love a Hyundai hot coupe as much?