Halfords has given the rollout of digital radio in cars a major boost by announcing it will stop selling analogue-only radios within two years.
The firm says it will be 100% digital by 2015.
The news is a major boost for Government plans to roll out DAB digital radio across the UK: while update of digital radio in the home is strong, installation rates in cars are far lower.
Car makers are slowly starting to offer DAB sets as standard on new cars, meaning four in 10 new cars are sold with DAB, but aftermarket digital radio has again not been popular.
The Halfords commitment will play a big part in turning this around: the firm says it is the UK’s leading supplier of car audio products and last year installed 130,000 audio sets.
Halfords CEO Matt Davies made the announcement at the Go Digital conference in London today. “Halfords is committed to a digital future and I am pleased to announce today that we are planning for our audio offer to be 100% digital by 2015.
“We welcome Government commitment to digital radio’s future. Our customers tell us that they want more certainty on when the switchover will happen. This announcement will help.”
And how much does it cost to switch to in-car DAB digital radio? Halfords says digital converter kits start from £49, with fitting costing £29.99. Even better, from today until 23 December, the firm’s offering 10% off all digital radio sets and adaptors…