Halfords commits to in-car DAB

Alpine-DAB-digital-radioHalfords has given the rollout of digital radio in cars a major boost by announcing it will stop selling analogue-only radios within two years.

The firm says it will be 100% digital by 2015.

The news is a major boost for Government plans to roll out DAB digital radio across the UK: while update of digital radio in the home is strong, installation rates in cars are far lower.

Car makers are slowly starting to offer DAB sets as standard on new cars, meaning four in 10 new cars are sold with DAB, but aftermarket digital radio has again not been popular.

The Halfords commitment will play a big part in turning this around: the firm says it is the UK’s leading supplier of car audio products and last year installed 130,000 audio sets.

Halfords CEO Matt Davies made the announcement at the Go Digital conference in London today. “Halfords is committed to a digital future and I am pleased to announce today that we are planning for our audio offer to be 100% digital by 2015.

“We welcome Government commitment to digital radio’s future. Our customers tell us that they want more certainty on when the switchover will happen. This announcement will help.”

And how much does it cost to switch to in-car DAB digital radio? Halfords says digital converter kits start from £49, with fitting costing £29.99. Even better, from today until 23 December, the firm’s offering 10% off all digital radio sets and adaptors…

Managing Director at @editorial_mr. Runs a bit. Loves the motor industry. https://about.me/richardaucock

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  • Engineer

    The headline of this article is false: Halfords will not stop selling analogue radios in 2015 – all they have said is that all their radios will include DAB. But you can be sure they’ll include FM too, as all FM stations will now be remaining for the forseeable future.

    FM will continue to be the service of choice for anyone who cares about sound quality. DAB is an obsolete system, with most stations now broadcasting in low quality mono. Distribution by internet technology is the future and in a few years time, DAB will be even more redundant than it is today.

  • Thanks for the comment, Graham – we’ve clarified the sub-head by including the errant ‘analogue-only’ line!

    Interesting thoughts on DAB: we’ve heard a lot about broadcasters transmitting in low bandwidth, which we believe was never really the idea of DAB… and we’ve also heard talk about DAB+. France, we understand, uses a different system… care to offer us any expert insight?